Our honest review
I would say I'm glad to have had to come across this platform — no question asked I would recommend this to churches and charity organizations as your full-pledged tool.
Pricing & plans
Volume-based tiered pricing; unit cost decreases at higher quantities. Minimum deposit ₦1,000; minimum purchase 50 units. Units never expire.
| Quantity (Units) | Price per unit |
|---|---|
| 50 – 5,000 | ₦1.80 |
| 5,001 – 15,000 | ₦1.70 |
| 15,001 – 50,000 | ₦1.60 |
| 50,001 – 999,999 | ₦1.40 |
| 1,000,000 & above | ₦1.30 |
Pricing in practice
Example: If you recharge ₦1,000 and buy in the 50–5,000 unit tier (₦1.80 per unit), you get about 555 messages — enough for one blast to 555 contacts or several smaller campaigns. At higher volumes the rate drops (e.g. ₦1.30 at 1M+ units), and units never expire so you can use them over time.
Platform features & technical specs
- API: Secure, SSL-encrypted RESTful API for websites and custom applications.
- Messaging: Concatenated SMS (up to 3,000+ characters), Personalized SMS (e.g. [NAME] tags), Branded SMS, Flash SMS, Scheduled SMS.
- Campaign management: Auto Requeue for recurring messages (e.g. birthday reminders); tag-based personalization.
- HLR Lookup: Validates mobile numbers (active, disabled, roaming) to clean contact lists and improve delivery.
- Contact management: Grouping, import/export in .csv, .xml, .html, .txt.
- Reporting: Real-time transaction logs and delivery reports via platform and API.
Channels
SMS Flash SMS Branded SMS Scheduled SMS
Best for
Churches Charity organizations Small businesses Large enterprises Marketing HLR database cleaning
Pros
- Industry experience since 2008 — over 15 years in the Nigerian bulk SMS market
- Low barrier to entry: minimum recharge ₦1,000
- HLR Lookup service for database validation and cleaner contact lists
- Flexible volume-based pricing, as low as ₦1.30 per unit; units never expire
Cons
- DND bypass (Corporate Route) not explicitly detailed in primary marketing
- No integrated WhatsApp messaging; focuses on traditional bulk SMS